Setup simple Google Ads campaign:

* Create ad campaign with multiple ad groups for your specific services.

* Write at least 2-3 ads for each ad group. Your ads should include specific service you are advertising.

* Add relevant keywords and phrases to each ad group to which you want your ads to show.

* Add negative keywords. These are words you don’t want your ad to show for, like “price”, “jobs”, “estimator”, “free” and so on. For example if someone types “free estimates” your ads would not show.

* In setting you will have to choose the area where you would like your ads to appear, also you can exclude specific areas too.

* Choose your daily spend budget, it can range from $10 to whatever you like.

* Choose between manual and automatic bidding, that’s how much you would like to pay per click. In beginning just set automatic bidding and comeback in a few days to check, what is the average cost per click for your service category. And decide from there.

* Check your account weekly to monitor and optimize performance of keywords, add negative keywords and adjust bids.

If you keep improving your campaign, your price per click will come down and your advertising will become very targeted and accurate.